TRUMP Tumbles As MELANIA Rises In The Crypto World

The cryptosphere has just witnessed an unexpected jolt with the launch of MELANIA, the memecoin created by Melania Trump, now First Lady of the United States. Launched on the Solana blockchain, this token reached a spectacular market capitalization of 5 billion dollars in just one hour. This caused a shockwave in the market. However, such rapid success had direct consequences on the memecoin TRUMP, associated with Donald Trump, which saw its value plummet by 38 %. This event further sheds light on how public figures influence the dynamics of cryptos and raises new questions about the relationship between popularity and blockchain innovation.

The launch of MELANIA, a thundering entrance onto the crypto scene

On January 18, Melania Trump announced on her X account, followed by more than 3.2 million subscribers, the launch of her memecoin named MELANIA. This event triggered immediate and massive excitement. Thus, the token’s market capitalization was propelled to 5 billion dollars in just one hour. According to the official project page, this memecoin was created to “express support and commitment“. Moreover, she clarifies that it does not aim to be an investment product, but rather a representative symbol.

The distribution of tokens has been defined according to a clear plan: 35 % of the tokens are allocated to the team, 20 % to the treasury and community, 15 % to the public, and 10 % to liquidity. However, this organization quickly raised concerns. The blockchain analysis company Bubblemaps revealed that 90 % of the tokens would be concentrated in a single wallet. This situation raised questions about the true decentralization of this crypto project and the transparency of its governance.

TRUMP adrift, the domino effect of Melania’s memecoin

While MELANIA was creating spectacular excitement, the memecoin TRUMP, associated with Donald Trump, experienced a drastic drop in value. In just 40 minutes, its market capitalization fell from 74.6 billion dollars to 45.9 billion dollars, a decrease of 38 %. This sudden turnaround informs us about the extreme volatility of memecoins, whose value depends as much on market dynamics as on the influence exercised by public figures who support them.

Such a situation has reignited debates on the viability and legitimacy of these crypto projects. Some analysts see it as an indirect rivalry between the two tokens, symbolizing a war of influence where the image of public figures plays a decisive role, beyond technical aspects. Moreover, the issue of regulation remains crucial: how to frame these highly speculative assets to protect investors?

Conor Grogan, an executive at Coinbase, provided a nuanced insight into the MELANIA project. “It is unlikely that MELANIA is a scam (rug pull), but it is possible that it was launched by a less organized team than that behind the TRUMP token,” he specified in a post on the X platform (formerly Twitter) on January 19, 2025. This analysis highlights the challenges related to the governance of these crypto projects, whose credibility is essential for their long-term development.

The future of MELANIA will largely depend on its ability to go beyond mere initial excitement to establish itself as a sustainable player in the memecoin market. Some observers question the true scope of these tokens in the digital strategies of public figures, as they oscillate between a tool for symbolic engagement and a potential lever for financing. However, the strong centralization observed and the volatility of the market raise doubts about the sustainability of such projects. Thus, the success of MELANIA will determine whether this token can become a milestone in the evolution of cryptos linked to public figures or remain an ephemeral phenomenon in the saga of memecoins.