TRUMP Token Crashes 90%, Wiping Out $2 Billion In Value

Everything had started well for the $TRUMP token: a spectacular surge, open support from the former president, and promises of digital greatness. But barely three months later, the rocket crashes. April 18 marks a brutal turning point with the unlocking of 40 million tokens. Result: a 90% plunge since the January peak. A reminder that digital dreams can quickly turn into financial nightmares… especially when politics joins the party.

TRUMP: a blazing launch, an equally rapid fall

On January 19, 2025, the $TRUMP token reached its peak at $73.43. At the time, Donald Trump was preparing to become president again, and his enthusiasm for cryptos was undeniable. “I LOVE $TRUMP – SO COOL!!!“, he wrote on Truth Social. The effect was immediate: euphoria took over the markets, wallets swelled, and traders were already talking about a future dominated by presidential tokens.

But on April 18, the shock was cold: 40 million tokens — worth $309 million — were released on the market. The price collapsed. In one day, the token’s value dropped to less than $8. Worse, this release represents only 20% of the total supply. More waves of unlocking are planned… enough to shake the remaining holders.

Behind the scenes: a murky and very familial structure

This token is also a family affair. Two entities hold 80% of the supply: CIC Digital LLC and Fight Fight Fight LLC. Don’t recognize those names? Not surprising. They are directly linked to the Trump universe. CIC Digital belongs to a trust controlled by the president’s children. Fight Fight Fight LLC, meanwhile, is co-managed by CIC Digital and a Wyoming-based company.

Even the name sounds like a campaign slogan shouted during an assassination attempt:

Fight! Fight! Fight!

All this remains remarkably opaque. According to Rob Hadick of Dragonfly:

It’s very strange to have six different groups of holders without knowing who is who.

Even in the somewhat opaque memecoin world, this one sets records for organizational fog. The developers have already pocketed $350 million in profits, mostly through setting up liquidity pools allowing them to sell their tokens in USDC.

And while investors lose $2 billion, insiders quietly make their moves.

A presidential crypto strategy? Between boldness and conflict of interest

Since his return to the White House, Donald Trump positions himself as a crypto champion. He creates a Strategic Reserve of bitcoin, signs decrees to regulate the sector, and actively promotes projects linked to his family. A presidential initiative to regulate… while profiting?

“Absolutely a conflict of interest“, says Ann Koppuzha, a business law professor. Hard to argue with her.

The administration claims everything is overseen by an ethical lawyer. But seriously: when your name is on the token and you sign laws that can boost its price, you need some nerve to assert that everything is neutral.

The strategy behind TRUMP seems built to last. The unlocking program extends over three years. Tokens will be released in several waves, with hundreds of thousands per day at certain times. This could maintain constant pressure on the price… unless investors decide to flee en masse before the next wave.

In crypto, nothing is ever set in stone. While memecoins have shown a surprising ability to be reborn, $TRUMP will this time have to convince beyond the presidential image. The next big question: how far can decentralized finance be politicized without losing all credibility?