Melania Trump revives her memecoin despite a 98% crash

At the Trumps, crypto is no longer a hobby, it’s almost a totem. Donald has his memecoin. Melania Trump too, with her MELANIA token. And the sons? They invest between Bitcoin, Ethereum and NFTs. In this dynasty where buzz is a second nature, digital technology is now part of the heritage. Latest twist: Melania Trump returns to the spotlight… with an AI-generated video to relaunch a project that has nevertheless plummeted 98% since January.

Radio silence and 30 million less: Melania Trump plays the AI card

Ten months without a word. Then a tweet. A video generated by artificial intelligence. That’s how Melania Trump revived the MELANIA memecoin, lost in the depths of the crypto market. Posted on October 1st on X, the sequence shows her emerging from the digital void, with a cryptic promise: “Into the Future.” 

Result? The token gains 12%, reaching $0.19, before plunging again the next minute.

But behind the futuristic aesthetics hides a much less flattering reality. In April, the team behind the project quietly moved $30 million worth of tokens from community wallets. No justification was given. The company MKT World LLC, supposed to lead the initiative, remains silent. Meanwhile, Bubblemaps does not give up.

In a scathing tweet, the platform denounces: ” Melania Trump does not respond to the 10 million community tokens sold by team wallets. Just an AI video after 10 months of silence“.

The presidential memecoin: between lightning crash and organized suspicions

Launched in January 2025, MELANIA had everything to cause a sensation. A powerful name, a launch orchestrated 48 hours after that of the TRUMP memecoin, and a meteoric rise to $13.73 per unit. But in a few days, the price collapsed under profit-taking and questionable strategies.

Bubblemaps’ analyses are damning. Barely two minutes before the official announcement, 24 wallets acquired 33% of the total supply. An operation that looks more like a trap than a fair launch. Then, between April and June, 82 million tokens were sold through 44 different wallets. Estimated value: over $35 million. All spread across Solana, Arbitrum, and Avalanche.

At the controls of this mess: Hayden Davis. This name is not unknown. Already involved in the LIBRA scandal, where $4 billion vanished in two days. Davis returned to his old habits: liquidity manipulation, fragmented sales, market siphoning before the crash. Meanwhile, Melania Trump maintains her silence. A well-oiled strategy.

Between red numbers and crypto hype: the double life of MELANIA

Melania Trump’s memecoin is a textbook case: it combines glamour, opacity, and well-crafted manipulation. To understand it clearly, nothing beats some precise figures.

The 5 numbers that speak volumes

• 98% loss since the historical peak in January ($13.73 → $0.18 today);
• $30 million moved without communication by the team, according to Bubblemaps;
• 12% increase on the day Melania returned to X, followed by an immediate relapse;
• 92% of the total supply controlled by internal wallets, according to on-chain data;
• 24 wallets bought a third of the supply, 150 seconds before the public announcement.

Beyond the numbers, MELANIA has become a showcase of crypto abuses: orchestrated hype, hidden internal sales, then founders’ disappearance. Yet, the token continues to attract attention. Why? Because the name “Trump” is still enough to capture the spotlight. Even if behind the AI smoke screen, it’s the insiders’ code that rules. And in this game, small investors often foot the bill.

At 19, Barron Trump is already a multimillionaire. Thanks to crypto, which he adopted very early. His brothers followed, also sensing the potential of these digital assets. In this family, decentralized finance has become a battlefield as strategic as politics. And every token launched is a bet on the future… or on oblivion.