What The Popularity Of Cheap Altcoins Is Really Hiding
In the crypto world, the “unit bias” drives many investors to favor cheap altcoins at the expense of Bitcoin. According to Samson Mow, this misperception distorts investment decisions and fuels an illusion of value. BTC dominance could thus explode far beyond forecasts!
In Brief
- Samson Mow denounces the unit bias that drives beginners towards altcoins.
- Investors prefer a whole cheap unit over a fraction of Bitcoin.
- Mow recalculates the real value of altcoins by limiting them to 21 million units.
- He accuses projects of inflating their supply to appear cheaper.
- Bitcoin dominance could still rise thanks to this illusion.
Unit Bias Destroys Newcomers in Crypto
Samson Mow, CEO of Jan3, states that the “unit bias” is “destroying” new crypto investors. In a recent post on April 19, 2025, Mow highlights that this psychological error leads beginners to believe that a cheap altcoin is worth more than a fraction of Bitcoin.
This phenomenon, well known in behavioral economics, suggests that individuals prefer to own a whole unit even if it has less value. Result: altcoins with a high total supply appear more attractive than Bitcoin at over $84,000.
Overvalued Altcoins Without Unit Bias?
Mow proposes a revealing exercise: “What would happen if we evaluated each altcoin as if its total supply were that of Bitcoin, i.e., 21 million?” In this scenario, Ethereum would be worth $9,200, XRP would climb to $5,800, and Solana would reach $3,400. Respective increases of +278,000%, +470%, and +2,300%.
He thus accuses the majority of altcoin projects of exploiting the unit bias to mask their true valuation. “Most create a huge supply to sow confusion.”
Bitcoin Dominance Could Climb Higher
For Mow, Bitcoin’s dominance in the crypto market is far from having reached its peak. Currently at 63.69%, this metric already exceeds analysts’ forecasts who projected a ceiling of 60% by the end of 2024. In his view, this level could still increase, strengthening Bitcoin’s position against altcoins.
During periods of high dominance, money flows into Bitcoin, delaying the emergence of a new altseason.
Unit bias remains a formidable trap for novice crypto investors. By masking the true value of altcoins, it strengthens BTC’s supremacy. As this illusion fades, Bitcoin dominance could grow even more, postponing the rise of a new altcoin season.
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The world is evolving and adaptation is the best weapon to survive in this undulating universe. Originally a crypto community manager, I am interested in anything that is directly or indirectly related to blockchain and its derivatives. To share my experience and promote a field that I am passionate about, nothing is better than writing informative and relaxed articles.
The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.