Ultra Announces Bold New Leadership and Vision for the Future

Ultra announces Gus van Rijckevorsel as its new CEO, marking an exciting new phase for the company.

Tallin, Estonia – December 12, 2024 – Ultra is proud to announce a transformative new phase in its journey, one that promises to take its groundbreaking ecosystem to unprecedented heights. After seven years of relentless focus on research, development, and laying the foundation for an innovative gaming platform, Ultra is transitioning into a business-focused era of growth and market expansion.

This milestone would not have been possible without the vision and audacity of Nicolas Gilot and David Hanson. As passionate gamers, they built Ultra from the ground up with an extraordinary dream: to challenge the monopoly of big game distributors. Their mission to change the status quo has transformed into a vibrant ecosystem that empowers gamers, developers, and creators worldwide.

“Seven years ago, when NFTs were still an obscure concept, we embarked on a mission to tokenize digital assets to provide greater freedom and opportunities to both game developers and gamers,” said David Hanson of Ultra. “Today, Ultra’s core technology has immense potential and is ready for action. The time has come for us to hand over the reins of Ultra to new and experienced growth leadership, whose sole objective is to make Ultra one of the most successful Web3 gaming companies in the space.”

Introducing Ultra’s New CEO: Gus van Rijckevorsel

Ultra is thrilled to welcome Augustin “Gus” van Rijckevorsel as its new CEO. Gus brings a wealth of experience as a serial entrepreneur and a strategic powerhouse. With a proven track record of building, leading, and exiting successful ventures, Gus’s bold vision aligns perfectly with Ultra’s mission to redefine gaming through the possibilities of Web3 technology.

“Gus brings more than just expertise, he’s already reshaping Ultra’s approach with a pragmatic and transformative vision,” said Nicolas Gilot, Co-CEO of Ultra. “His expertise in scaling operations and forging key partnerships will ensure that Ultra reaches new heights, delivering even more value to our community. His ability to drive innovation and results is exactly what Ultra needs as we enter this exciting new phase of expansion and market penetration in the gaming industry.”

Under Gus’s leadership, Ultra will focus on scaling its platform, forging powerful new partnerships, and unlocking even greater value for gamers, developers, and creators. His energy, insights, and dynamic leadership promise to propel Ultra into an exciting future.

About Gus van Rijckevorsel

Gus van Rijckevorsel co-founded Circle Strategy, a consulting firm that disrupted traditional models with agile, out-of-the-box solutions. Under his leadership, Circle Strategy achieved remarkable growth, merging with Square Management to scale operations and expand across Europe.

Gus has also worked with major multinational corporations, including Danone, providing strategy consulting and advisory services. His ability to restructure organizations, streamline operations, and drive innovation has made him a sought-after leader in both startups and corporate environments.

In addition, Gus produced BSmart, a French TV show focused on entrepreneurship, economy, and finance, where he collaborated with high-profile individuals. His strong communication skills and vision for the future position Ultra to play a significant role on the global stage.

Known for his results-driven approach, Gus has consistently delivered transformative results, making him the ideal leader to guide Ultra into its next chapter.

Looking Ahead: Ultra’s Vision

At Ultra, the vision of being “by gamers, for gamers” remains central. This guiding principle shapes the company’s efforts to deliver meaningful, player-first experiences and drive innovation in the gaming industry.

Nicolas and David remain fully engaged in Ultra’s day-to-day operations, bringing their expertise and passion to the company. Their emotional and financial commitment to Ultra remains steadfast, and their trust in Gus underscores their confidence in the exciting journey ahead.

This transformation would not have been possible without the incredible support of Ultra’s community. Your passion and belief have been the driving force behind this success, and the team looks forward to building the future together.

Together, Ultra is building something extraordinary, and this is only the beginning.

About Ultra 

Ultra is a next-generation gaming platform that leverages blockchain technology to redefine the gaming experience. Built by gamers for gamers, Ultra’s ecosystem includes a decentralized marketplace, eSports tournaments, and more. With a vision to bridge Web2 and Web3 gaming, Ultra is creating an ecosystem that combines cutting-edge technology with seamless user experiences, delivering value to gamers, developers, and creators worldwide. 

For more information, visit www.ultra.io