Trump's Crypto Project Completes Massive $48M Ethereum Purchase

World Liberty Financial, the crypto project backed by Donald Trump, has just made a massive investment of 48 million dollars in Ethereum. This strategic acquisition comes as ETH shows signs of strengthening against Bitcoin, in a context already marked by the meteoric success of the memecoins related to the Trump family.

A massive acquisition that strengthens the position of World Liberty Financial

On January 19, 2025, World Liberty Financial purchased 14,403 ETH, representing a value of 48 million dollars, as revealed by Lookonchain on the X platform. This major transaction now brings the company’s total portfolio to 33,630 ETH, or more than 107 million dollars according to Arkham Intelligence data.

The timing of this investment coincides with an improvement in the ETH/BTC ratio, which recorded a 0.79% increase to 0.03197, after experiencing a six-week period of weakness against Bitcoin. This technical rebound suggests renewed interest from institutional investors in Ethereum.

Eric Trump, advisor to World Liberty, piqued investors’ curiosity by posting an enigmatic message on X, hinting that other major developments were on the way. “Wait to see what they will do tomorrow,” he stated, fueling speculation about the company’s future strategy.

A tumultuous context for the Trump crypto empire

This acquisition fits within a period of crypto excitement for the Trump family. The launch of the memecoin TRUMP on the Solana blockchain saw meteoric success, capturing more than 8 billion dollars in less than 24 hours, with a price reaching 75 dollars yesterday.

Today, the market experienced another upheaval with the unexpected arrival of the memecoin MELANIA, named after Trump’s wife, which quickly reached a market capitalization of 6 billion dollars in just two hours.

This announcement triggered a sharp drop in the TRUMP token, losing 38% of its value in 40 minutes and wiping out 5 billion dollars in market capitalization.

Ether is benefiting from this dynamic with a 5% increase over 24 hours, reaching 3,459.78 dollars according to CoinMarketCap. However, the multiplication of memecoins by Trump and his wife raises controversies. Allegations of insider trading surround their launch, questioning the ethics of these operations.

Despite these controversies, the enthusiasm for Trump’s crypto ecosystem remains strong, as evidenced by the spikes in Google searches for “Ethereum”, “buy crypto” and “buy Solana”, boosted by these successive launches.