Trezor Rides The Crypto Market Euphoria And Breaks Its Records

In the face of the historic rise of bitcoin nearing 100,000 dollars, Trezor, the leader in crypto hardware wallets, is experiencing an unprecedented surge in its sales. The manufacturer reports a spectacular 600% increase in its weekly sales.

An explosive demand driven by the crypto market rally

On November 22, 2024, as Bitcoin reached a new all-time high of 99,645 dollars, Trezor recorded its best sales day ever, surpassing its previous record from May 2023. 

Danny Sanders, the company’s commercial director, attributes this exceptional performance to the significant decrease in Bitcoin reserves on centralized exchange platforms, indicating a growing adoption of self-custody.

This rush towards hardware wallets is particularly explained by the recent cyberattacks targeting several major exchange platforms, pushing investors to prioritize maximum security for their digital assets.

In the face of this explosive demand, Trezor strengthens its position as a leader in the secure storage solutions market, while competitors like Ledger ramp up promotional offers to maintain their market share.

A favorable regulatory context in the United States

The American political environment also plays a significant role in this record growth. Recent political developments herald a “complete shift” in regulatory approach, according to Sanders, with a transition towards a more favorable framework for the crypto sector.

This expected evolution of the regulatory landscape promises to bring increased legal clarity, facilitating institutional adoption of cryptos and strengthening the confidence of retail investors.

The market is also witnessing an intensification of competition among hardware wallet manufacturers, with Ledger recently launching aggressive promotions on its new product line, especially the Ledger Flex.

As Bitcoin continues its rise towards the 100,000 dollar threshold, the demand for secure storage solutions is expected to keep growing. This trend demonstrates the market’s evolution, where security and investor autonomy become top priorities.