The Trump Family's Crypto Project Accumulates $50 Million In Ethereum

The World Liberty Financial project by Trump started like a rocket on the launch pad: a lot of noise, but little elevation. Its hesitant beginnings forced its promoters to try everything to reverse the trend. But could the recent ETH transactions detected on on-chain radars finally mark a decisive turning point? Analysis of the strategic movements aimed at repositioning this project in a thriving crypto market.

The thwarted ambitions of Trump’s crypto project

World Liberty Financial (WLFI), backed by Donald Trump and launched by his son Eric last August, aimed for an ambitious funding of 300 million dollars. However, the current results are far from the target: only 55 million dollars have been raised so far.

🚨JUST IN: 🇺🇸President-elect Donald Trump's DeFi project @worldlibertyfi bought $5,000,000,000 worth of $ETH

Source: Arkham pic.twitter.com/kz7NR7I6Gc

— CryptosRus (@CryptosR_Us) December 11, 2024

The project accepts ETH, USDC, and USDT for its WLFI tokens, but the sale remains limited to accredited investors.

However, recent transactions show an offensive strategy. Last Wednesday, WLFI swapped stablecoins for 1,285 ETH on CoW Swap, a decentralized crypto exchange. This wallet, which already accumulates 73 million dollars in digital assets, notably contains:

• 50 million dollars of ETH;
• 10 million in wrapped Bitcoin (WBTC);
• 8 million USDC;
• 3 million USDT.

According to Eric Conner, an Ethereum investor, “the stablecoins collected are immediately converted into ETH, a sign that the team believes more in this altcoin than in the dollar.”

A statement that sheds light on the project’s strategy: solidifying its reserves with a long-term perspective and strengthening its foothold in the Ethereum ecosystem.

Ethereum, the cornerstone of the WLFI strategy

The central role of ETH in the treasury of World Liberty Financial is no coincidence. In recent weeks, the project has multiplied the acquisitions of this altcoin: 2,000 ETH nine days ago, nearly 3,000 ETH twelve days earlier. This buying frenzy could indicate a strong conviction towards Ethereum, often seen as a store of value in the crypto market.

We're honored to have the support of @justinsuntron and @trondao ! Together, we're driving innovation, aligning on a vision for a stronger blockchain future, and contributing to the growing ecosystem. Exciting times ahead! 🦅🇺🇸 https://t.co/gtXwoJOAnL

— WLFI (@worldlibertyfi) November 25, 2024

Beyond its financial ambitions, WLFI seems to want to fit into a broader vision. During his campaign, Donald Trump promised to make the United States the global capital of crypto. This goal also entails diversifying its DeFi tools, such as the World Liberty lending and borrowing platform, which aims to attract institutional clients.

But it remains to be seen whether these moves will suffice to compensate for a lukewarm start. Experts wonder: could this accumulation of ETH signal a strategic pivot to attract new investors or does it simply reflect tactical cash management?

Despite a difficult start, Donald Trump, a fervent defender of the crypto sector, seems determined to accelerate. Supported by a dedicated team, including his son Eric who predicts the end of traditional banks, he is charting his course in a constantly evolving market.