The Incredible Strategy Plan To Raise 21 Billion And Buy More Bitcoin

The executive chairman and co-founder of Strategy, Michael Saylor, is planning a massive fundraising effort to continue accumulating bitcoin. Already holding nearly 500,000 BTC, the company is implementing an ambitious “ATM Program” that could transform the market.

An unprecedented acquisition plan for the Bitcoin giant

On March 10, 2025, Michael Saylor unveiled his new strategy for massive bitcoin acquisition. Strategy, formerly MicroStrategy, announced the setup of an “ATM Program” allowing the issuance and sale of Series A preferred stock at 8% to raise up to $21 billion. This announcement was formalized in a document filed with the U.S. SEC.

This program plans for sales of shares “in a disciplined manner over an extended period,” taking into account current price and trading volumes. Strategy specifies that the funds raised will primarily be used for the acquisition of bitcoin while maintaining working capital for its operations. This methodical approach is part of its “21/21 plan” aimed at raising $42 billion over three years.

The company currently holds 499,096 bitcoins, acquired for a total of $33.1 billion at an average price of $66,423 per BTC. In 2025, Strategy has already completed six major acquisitions totaling 52,696 BTC since January. With bitcoin now trading at nearly $83,000, these investments already show a return of 6.9% since the beginning of the year.

Ambitions that go beyond simple investment

For 2025, Strategy aims for a bitcoin return goal of 15%, after achieving an impressive performance of 74% in 2024. This accumulation strategy fits into a long-term vision where bitcoin is viewed as an essential store of value against inflation and global economic uncertainties.

Strategy’s influence on the crypto market extends far beyond its own investments. Michael Saylor’s bold vision has laid the groundwork for increasing bitcoin adoption by numerous companies in the financial sector, such as Elon Musk’s Tesla or the Japanese company Metaplanet. His pioneering approach, initiated in August 2020 when the company purchased its first bitcoin, has revolutionized the perception of the queen of cryptos as a store of value for businesses.

Michael Saylor does not limit his influence to the private sector. On March 7, 2025, he participated in the first White House crypto summit, where he argued that the United States should acquire up to 25% of the total bitcoin supply as a national strategic reserve. This proposition aligns with the recent creation by the Trump administration of a “Strategic Bitcoin Reserve” by executive order.

Michael Saylor’s strategy represents much more than just a business investment: it is a long-term vision that could redefine the role of bitcoin in the global economy.

As public and private institutions gradually follow this path, the impact is already being felt at the governmental level. Indeed, Donald Trump has officially signed an order establishing a strategic bitcoin reserve in the United States, marking a historic step in the institutional adoption of cryptos.