The Crypto Exchange Binance Launches An Unprecedented Service

The era of crypto interactions takes a new step with ReachMe.io, the paid messaging service launched by Binance and backed by BNB. This service allows users to communicate directly with opinion leaders, in exchange for a crypto transaction. Within 48 hours, the platform attracted 3,262 users and generated $24,000. An initiative that strengthens the utility of BNB and raises questions about accessibility and the monetization of exchanges in the Web3 ecosystem.

A paid messaging platform backed by BNB

“All fees collected will either be donated to charitable causes or reinvested in the BNB Smart Chain.” These were the words with which Changpeng Zhao (CZ), founder of Binance, justified on March 28, 2025, on platform X (formerly Twitter) the launch of ReachMe.io.

Indeed, the concept is simple: each message sent via the platform is charged at 1 BNB, after having initially been tested at 0.1 BNB.

The first results are already visible:

• 3,262 users registered on the platform in two days.
• 1,358 opinion leaders joined the conversation.
• $24,000 was generated from completed transactions.
• This messaging is based on a tiered pricing model, initially at 0.1 BNB, then fixed at 1 BNB per message.

Binance’s objective with this initiative is twofold: to provide direct access to crypto personalities to reduce spam and irrelevant requests. This approach could increase the demand for BNB, which would consolidate its role in the ecosystem.

However, the implementation of such a pricing filter raises a debate about the accessibility of exchanges and the monetization of interactions in Web3.

The monetization of access: an inspired but controversial model

CZ’s initiative is reminiscent of the famous “Buffett Lunch,” where auctions allow investors to have lunch with billionaire Warren Buffett.

This comparison is not trivial. By applying a pricing barrier to messaging, Binance establishes a model of exclusivity, where only those willing to pay can interact with influencers or experts. This economic filter may seem relevant to avoid spam, but it also poses a problem of unequal access to information.

The reactions have not been long in coming. Some community members denounce excessive monetization, which could drive away regular users.

From a purely financial point of view, the effect on the BNB market is already visible. In 24 hours, its price fell by 3.39%, and settled at $607.77. This decrease, coupled with a 41.28% drop in trading volume, shows that the reception of this novelty is far from unanimous.

The future of ReachMe.io will depend on how Binance adjusts its business model in response to community reactions. If the platform succeeds in balancing accessibility and exclusivity, it could establish itself as a major tool in the crypto ecosystem, thereby strengthening the position of BNB in digital exchanges.

Conversely, if criticisms regarding the monetization of interactions persist, this tool could face limited adoption, or even rejection by users.

As Binance continues to innovate, this initiative poses a fundamental question: should crypto serve as a facilitator of exchange, or become an economic filter that limits access to information and influencers? A question that, as paid platforms emerge, is likely to become central in the evolution of Web3.