The blockchain to the rescue of the media: Fox and Polygon launch "Verify" against deepfakes

Fox Corporation partners with the blockchain platform Polygon to launch “Verify”, a groundbreaking open-source protocol for authenticating the origin of media content and combating misinformation. Here’s the rundown.

Fox and Polygon launch “Verify”, a blockchain solution against deepfakes

Fox Corporation, the parent company of Fox News, has just unveiled “Verify”, developed in partnership with Polygon. It is an open-source protocol built on the Polygon blockchain, specifically designed to establish the origin and history of media content.

Concretely, this innovative tool allows readers and viewers to easily verify the source of images, videos, and information circulating online. Each content piece is cryptographically signed on the blockchain, thus ensuring its authenticity and integrity over time.

According to Fox, “Verify” also establishes a solid bridge between AI platforms and media companies. Since launching in beta on August 23, 2022, 89,000 texts and images have already been registered, confirming the tremendous potential of this solution.

Welcome to the Polygon ecosystem, Fox Corporation!

Today is the public beta release of Verify, an open source protocol that makes it easy for media companies to register content, like images, videos, and text, so that consumers can confirm their authenticity.

Built by Fox…

— Sandeep Nailwal | sandeep. polygon 💜 (@sandeepnailwal) January 9, 2024

A Strategic Alliance Against Misinformation

With the increasing sophistication of deepfakes, the need for reliable solutions to authenticate media content has never been greater.

By enabling the tracing of the actual origin of content (texts, images, and videos), “Verify” positions itself as a formidable weapon in the fight against misinformation. Thanks to the Polygon blockchain, known for its immutability, the information archived on the platform is tamper-proof.

This open-source protocol paves the way for close collaboration between traditional media and AI platforms, establishing a technical bridge based on smart contracts. Publishers can thus monetize access to their certified content.

By offering the ability to easily verify the authenticity of content, this visionary tool lays the foundation for a media future free of the scourge of misinformation and fake news.

In summary, with “Verify”, Fox and Polygon act as pioneers and brilliantly explore the potential of blockchain to restore media integrity and regain public trust in the digital age. A mini revolution on the horizon!