The era of crypto interactions takes a new turn with ReachMe.io, the paid messaging platform launched by Binance and backed by BNB. This service allows users to communicate directly with opinion leaders for a crypto transaction fee. In 48 hours, the platform attracted 3,262 users and generated $24,000. An initiative that strengthens the utility of BNB and raises questions about the accessibility and monetization of exchanges in the Web3 ecosystem.