Recently, the art market has seen a surge in activity, fueled by increasing wealth and a growing appreciation for art. However, the current trajectory of the market raises questions about its sustainability. Ahead of NFT Paris 2025, 10101.art, a platform at the intersection of art, technology, and blockchain, explores the current state of the art market, the impact of digitalization on supply and demand, and the role of technology in shaping a more sustainable future for art.