It's not the first time that financial giants have made optimistic statements about bitcoin. But this time, the CEO of the world's largest asset management company openly declared his preference for bitcoin “over investing in gold, […] bitcoin is an international asset”. In the wake of this statement, bitcoin is on the verge of a bull market. As stock market indices consolidate, bitcoin is on its highest levels of the year. But is bitcoin “digital gold”? And what are the aims of this financial giant?