And what if the next big battle for AI was not played out on a language model, but rather on the browser that billions of internet users use every day? OpenAI is preparing to launch a web browser powered by artificial intelligence, designed to directly compete with Google Chrome. This still discreet initiative aims to divert usage from Google's historic engine, a cornerstone of its advertising ecosystem. By transforming browsing into a conversational interface, OpenAI could redefine the rules of a market that has been locked down for years by Alphabet.