Sat 26 Apr 2025 ▪
6 min read
▪
by
Evans S.
The global financial geography is experiencing a spectacular transformation. Far from the sanitized skyscrapers of Wall Street or the centuries-old Swiss banks, a new map is emerging: that of the cities that have embraced the blockchain revolution without complexes. Ljubljana, the Slovenian capital nestled between the Alps and the Balkans, embodies this metamorphosis. With regulatory boldness and a crypto culture already ingrained, it now outshines Hong Kong and Zurich. How has this city of 300,000 inhabitants managed to dominate the game? The answer lies in a subtle mix of legislative pragmatism, agile infrastructures, and an almost organic popular adoption.