MicroStrategy Hits Record High in Bitcoin Acquisitions

MicroStrategy, a leader in institutional Bitcoin acquisition, recently reached a historic milestone by surpassing the purchase volumes recorded during the 2021 bull market. These moves reflect a bold strategy and an unwavering commitment to the flagship crypto.

MicroStrategy surpasses the Bitcoin purchase records of 2021

In November 2024, MicroStrategy made its largest Bitcoin purchase ever recorded. According to Saylortracker, the company acquired successively 27,200 BTC, 51,780 BTC, and then 55,500 BTC in just two weeks. The transactions took place at average prices reaching up to $97,000 per Bitcoin, well above the levels observed during the 2021 bull market.

By comparison, MicroStrategy’s largest purchase during the 2020-2021 bull market amounted to 29,646 BTC, acquired on December 21, 2020, when Bitcoin was trading around $21,000. These massive acquisitions reflect an unwavering confidence in the long-term potential of the asset.

This bold strategy inspires a new wave of institutional adoption. Many investors view MicroStrategy’s purchases as a key market indicator, attracting institutional capital and consolidating the legitimacy of Bitcoin as a store of value.

A structural impact, MicroStrategy’s entry into the Nasdaq 100

Today, December 23, 2024, MicroStrategy joins the Nasdaq 100, a significant milestone in its ascent. This index groups the 100 largest companies listed on the Nasdaq, and this inclusion offers traditional investors indirect exposure to Bitcoin through an emblematic company in the sector.

MicroStrategy’s entry into this index also allows investors to access Bitcoin through traditional financial instruments, such as the Invesco QQQ Trust ETF, which manages approximately $322 billion in assets.

To bolster its governance and credibility, MicroStrategy recently added influential figures from the financial sector to its board of directors, including: Brian Brooks, former CEO of Binance.US and former US comptroller of the currency, Jane Dietze from Galaxy Digital, and Gregg Winiarski from Fanatics Holdings. These appointments highlight the company’s ambition to position itself as a key player at the intersection of the financial and technological sectors.

In summary, with its record Bitcoin purchases in 2024 and its entry into the Nasdaq 100, MicroStrategy establishes itself as the pioneer of institutional investment in cryptocurrencies. Its CEO Michael Saylor maintains his ambitious strategy, paving the way for other companies looking to invest in Bitcoin.