Merging Football Flair with Financial Foresight in Crypto

As crypto platforms aim to reach wider audiences, marketing strategies are increasingly turning to sports and pop culture icons. A recent example is the new campaign launched by Bitget in partnership with LALIGA, featuring FC Barcelona’s winger Raphinha. The initiative reflects a growing trend: using mainstream ambassadors to bridge the gap between crypto and the general public.

Football and Trading: Reading the Game

Throughout April, a series of videos will feature the Brazilian star to draw parallels between strategy on the football pitch and decision-making in the crypto markets. The campaign highlights three of Bitget’s trading tools—Copy Trading, Launchpool, and Pre-market—which aim to help users navigate market volatility with better insights and timing.

“Just like Raphinha processes the field in real-time and acts with precision,” said Bitget CEO Gracy Chen, “our tools are designed to give traders that same edge in the market.”

Beyond Branding: Crypto Education and Engagement

The campaign goes beyond visuals and endorsements. Bitget is rolling out educational initiatives and crypto trading challenges tied to the campaign, with exclusive rewards such as tickets to FC Barcelona matches. This reflects a wider movement in the industry to make trading tools more approachable, using familiar figures to build trust and encourage learning.

Bitget’s Ongoing Push into Sports

Already a partner of LALIGA in Southeast Asia and LATAM, Bitget has previously collaborated with Lionel Messi and Juventus, signaling a sustained commitment to sports marketing. These efforts aim to align the platform with values like performance, agility, and innovation—core both to elite athletes and savvy crypto traders.

From LALIGA’s perspective, the collaboration makes sense: “In football, just like in trading, timing and strategy make the difference,” said Jorge de la Vega, Executive Director at LALIGA.

A Growing Convergence of Sport and Crypto

The Bitget x Raphinha campaign highlights a broader industry trend: leveraging sports not just for visibility, but as a means of education and user onboarding into Web3. As crypto adoption grows, partnerships between CEX and ambassadors help normalize the ecosystem by connecting it with the cultural moments and passions of everyday users.