"How To Launch A Token" By Alexander Rees-Evans: The Crypto Guide For Beginners

The world of crypto and tokens is constantly evolving, and for those who wish to embark on this adventure, the new book by Alexander Rees-Evans, “How to Launch a Token: An Essential Guide for the Uninitiated“, is an indispensable resource. This practical guide, published by Springer, offers an in-depth dive into the necessary steps to successfully launch and manage a crypto token.

A complete crypto guide for beginners

The book, which spans 12 chapters, starts with the basics, explaining the different types of tokens and the fundamental concepts of crypto projects. It guides readers through the crucial decision-making process regarding the necessity and role of a token in their project. This methodical approach allows novices to understand the essential elements before diving into the development of their own token. But that’s not all.

Furthermore, as the narrative progresses, readers are taken through the life cycle of a crypto project, encompassing a well-thought-out roadmap, a compelling pitch deck, and a crucial process of building a competent team. Rees-Evans also explores the complex world of tokenomics, examining the various economic models behind tokens and how to tailor them for specific projects.

Market launch strategy

A key aspect of this guide is its focus on market launch strategies, including targeting the right audience, effective marketing techniques, and the vital role of community building. Additionally, the book covers the essentials of fundraising in the crypto space, highlighting the types of investors to approach and strategies to engage them effectively.

The chapter on the different fundraising methods based on market phases is one of my favorite passages. The important thing during a fundraising event is not just to find investors but to present yourself in a way that befits the situation. There is always money to be made; the question is whether there is money for you.

Alexander Rees-Evans – How to Launch a Token: An Essential Guide for the Uninitiated

Security and stability are paramount in the crypto world. That’s why this book provides a detailed analysis of fund storage and custody, comparing centralized and decentralized mechanisms and emphasizing the importance of robust security measures. This is crucial for ensuring liquidity and accessibility of the token in the market. The guide, of course, concludes with a focus on launch day, detailing the preparation, organization, and key considerations to ensure a successful token launch.

Where to get Alexander Rees-Evans’ crypto guide?

Available in both print and digital versions on Springer, Amazon, FNAC and many others, “How to Launch a Token” is a valuable resource for navigating the exciting world of cryptocurrencies and successfully launching your token.

Whether you are a company looking to tokenize assets, an incubator, a consultant, or a blockchain teacher, this book offers valuable insights and practical advice for succeeding in the crypto universe.