Generative AI propels the European Union towards its digital objectives

The generative artificial intelligence boom has propelled AI adoption among European businesses. According to a recent study commissioned by Amazon Web Services, more than a third of companies on the Old Continent were experimenting with AI in 2023.

How is Generative AI Transforming the Digital Landscape of Europe?

In just one year, the digital landscape of the European Union has been transformed at lightning speed. According to a comprehensive survey by Strand Partners in 2023, over a third of the continent’s businesses have already adopted artificial intelligence (AI), compared to a mere quarter in 2022.

This spectacular growth reflects the emergence of a new dynamic, directly driven by the increasing accessibility of generative AI technologies in recent months.

It also brings Europe closer to the ambitious goals set within the framework of the Digital Decade 2030, unveiled by the European Commission in 2021. While 2022 suggested a potential delay of ten years, 2023 marked a decisive turn, according to Tanuja Randery, Managing Director of Amazon Web Services.

Indeed, the enthusiasm of consumers and businesses for innovations such as generative AI has significantly accelerated their adoption.

Therefore, the report by Strand Partners indicates that 38% of companies on the Old Continent are experimenting with AI today. Besides a clear catch-up effect, this massive appropriation could also generate an additional 600 billion euros of growth. Added to the already anticipated 2,800 billion, these projections testify to AI’s monumental economic impact in Europe.

Artificial Intelligence: A Catalyst for Innovation

Driven by this enthusiasm, the EU seems well-positioned to achieve the goals of its Digital Decade, aiming to equip 80% of citizens with basic digital skills by 2030 and to generalize 5G.

These projections also highlight the role of AI as a driver of innovation and an accelerator of the continent’s digital transformation. Its massive adoption suggests a flourishing future for European businesses.

While just a year ago there were still fears of a damaging delay, Europe is now firmly on the digital fast track, with AI as the driving force pulling economic growth.

Under this decisive impetus, the Digital Decade 2030 is materializing ahead of schedule. The fabulous potential thus unleashed paves the way for a prosperous digital era, beneficial to both businesses and European citizens.