GameStop Adds Bitcoin To Its Treasury Reserves

GameStop shakes up the norms. Indeed, the board of directors of the video game giant has just approved the addition of bitcoin to its treasury. Far from a simple announcement, this decision marks a strategic break for a company in the midst of transformation, determined to align itself with the new economic dynamics after years of instability. A strong signal to the markets and the crypto ecosystem.

GameStop integrates bitcoin into its treasury : a break with its classic model

The information was confirmed on March 25 within the framework of GameStop’s quarterly financial report. In this document, the company indicates that its board of directors validated an investment policy that allows it to position itself on certain cryptos.

“The company’s investment policy allows investments in certain crypto assets, including bitcoin and dollar-backed stablecoins,” can be read in the press release. This decision marks a significant turning point in the company’s treasury management.

Here are the main points to take away from this announcement:

• The unanimous validation of the board of directors in favor of a policy that will allow the acquisition of bitcoin and stablecoins ;
• A significant increase in treasury, which reached $4.77 billion on February 1, 2025, compared to $921.7 million the previous year ;
• The anchoring in a more diversified investment strategy, with GameStop having the possibility to use either its cash or future debt issuance for these purchases ;
• No specific date or amount has been disclosed, leaving room for interpretation regarding the scope of the initiative.

GameStop’s interest in bitcoin does not come out of nowhere. A photo posted on social media by CEO Ryan Cohen in February, posing alongside Michael Saylor (MicroStrategy), fueled speculation about an imminent crypto pivot.

This weak signal, now confirmed by an official document, reveals a deliberate inspiration from the “Bitcoin playbook” popularized by Saylor.

The implications of such a strategy : opportunity or risky bet ?

While this decision can be seen as an attempt at modernization, it raises more questions. The adoption of bitcoin as a reserve asset is not trivial: its volatility remains a major risk factor, as evidenced by the brutal market fluctuations in recent years.

Some analysts believe that exposure to bitcoin could weaken GameStop in the event of a significant price drop, which would jeopardize a company still recovering from its recent financial difficulties.

However, this initiative positions GameStop within a global corporate dynamic looking to free itself from traditional cash reserves. Like Tesla or Strategy, which have heavily invested in bitcoin, the firm is trying to capture a new generation of crypto-savvy investors and shareholders. Furthermore, as the video game sector evolves towards digital and decentralized models, this approach could foreshadow a deeper strategic repositioning for GameStop.