Elon Musk Urged Tesla Employees To Hold Onto Their Shares

On March 20, 2025, Elon Musk spoke live from Austin to try to contain the storm shaking Tesla. As the stock collapses on the stock market and criticisms intensify, the CEO played the card of appeasement and loyalty, betting on an offensive speech to preserve internal cohesion and reassure about the group’s future.

Elon Musk reassures his employees in the face of the drop in Tesla stock

During an internal broadcast from the Gigafactory in Austin, Elon Musk directly addressed his troops in an effort to re-mobilize them. He urged employees to hold onto their Tesla shares despite the marked decline in the stock price. Additionally, he stated:

If you believe in the future of the company, I think it would be wise to hold onto your shares.

In the face of a loss of more than 40% of the stock value over the last three months, this message aims to counter a possible internal panic and to establish a long-term dynamic. Musk acknowledged that “we are going through a difficult time“, and reaffirmed his optimistic vision for Tesla.

He also took the time to denounce attacks that targeted the company’s infrastructure. Several Tesla concessions have reportedly been vandalized, a situation that Musk links to political tensions.

He specified that “if people don’t want to buy our cars, that’s their right. But destroying our property should not be tolerated.”

This speech is part of a corporate culture centered on shareholder loyalty. Several indicators underscore the seriousness of the situation:

• Many owners are currently reselling their Tesla;
• Sales are falling in several key markets: Europe, United States, China;
• The introduction of new taxes on components imported from Canada, Mexico, or China fuels uncertainties;
• The media and political pressure around Musk further complicates the brand’s positioning.

This speech, aimed at employees but also indirectly at the markets and public opinion, fits into a strategy of internal consolidation at a pivotal moment for the company.

Between technological promises and the future of the Model Y

Beyond the call for restraint, Musk seized the opportunity to remind of Tesla’s technological ambitions. He highlighted progress in autonomous driving and emphasized that the Model Y, the brand’s flagship product, remains in his view the car “the most sold in the world.”

In this logic of the future, Tesla’s CEO revealed that new, more affordable models should be launched “in the first half of the year“. These announcements are part of a broader strategy to regain the trust of both investors and consumers.

The displayed desire to democratize access to electric vehicles with new, more accessible ranges shows an offensive orientation. This change in direction could reposition Tesla in a more global market as competition intensifies. Musk, by defending this new dynamic, seeks to maintain the innovation momentum that has long constituted the core of Tesla’s identity.

Behind the enthusiasm, however, many questions arise concerning the technological, economic, and regulatory viability of these projects. The promise of a rapid transition to an automated future still seems fragile, especially given the numerous past delays. If Tesla manages to realize these ambitions, it could regain the upper hand. Otherwise, these announcements risk being seen as a diversion in the face of current challenges. It remains to be seen if the markets, employees, and customers will still share this faith in Musk’s narrative.