Crypto: Consensys Reveals The Key Figures Of Web3 Adoption In 2024

The second edition of the global Web3 survey, conducted by Consensys and YouGov, reveals a growing adoption of crypto and Web3, with notable trends in emerging markets. The study also explores perceptions of blockchain, decentralization, and current challenges, such as AI.

Consensys reveals the Web3 trends redefining the digital future

The 2024 Consensys survey, conducted in 18 countries between February and May, reveals a fascinating transformation of the digital landscape. Emerging countries are at the forefront of this technological revolution: in the Nigeria, 84% of the population already owns a crypto wallet, compared to 66% in South Africa and 50% in India.

Meanwhile, Europe and North America are progressing more slowly. In the United States, 43% of adults have taken the plunge into crypto. Market volatility, traditionally a deterrent to investment, is easing. Countries like France and Germany are showing increasing openness, with respective investment intention increases of +6% and +10%.

Web3 is now a concrete reality for a large part of the population. Nearly 93% of respondents are aware of crypto, and their participation in Web3-related activities is on the rise. Among the most dynamic areas:

• Web3 Wallets: +6 points.
• Blockchain-based games: +3 points.
• Decentralized finance (DeFi): +4 points.

In parallel, this adoption comes with an increased awareness regarding personal data. Over 82% of participants believe that major tech companies control too much information, which heightens concerns about content generated by artificial intelligence.

Blockchain and crypto, the future of money

Blockchain is emerging as a revolutionary tool capable of transforming the financial system. About 47% of respondents want to improve the current system, while 18% advocate for its total reconstruction.

Cryptos, now perceived as “the future of money”, are gaining ground in 14 of the 18 studied countries. Investment intentions are skyrocketing in Africa (87%) and Asia (51%), regions where blockchain meets critical needs for financial inclusion.

Furthermore, the adoption of stablecoins like USDT and USDC marks the growing maturity of the crypto market. These stable cryptos are experiencing remarkable growth in Argentina, India, and Nigeria, illustrating the increasing interest from emerging markets.

In summary, the results of this survey highlight a growing enthusiasm for Web3, particularly in emerging economies. The blockchain stands as a bulwark against societal challenges: reducing the power of major platforms, protecting personal data, and countering risks associated with AI. Web3 is not limited to a technological innovation; it also embodies a more inclusive and decentralized Internet on a global scale.