ChatGPT Search: OpenAI Openly Challenges Google On Its Own Turf

OpenAI has made a major impact in the world of online search by launching ChatGPT Search, an AI extension that transforms its famous chatbot into a genuine search engine. This major evolution marks a turning point in OpenAI’s strategy, which is now directly targeting the core business of Google.

A New Era for Online Search

The giant of generative AI has officially launched its ChatGPT Search extension, now accessible to Plus and Team subscribers. This new feature allows users to perform real-time web searches, unlike the classic version of ChatGPT, which relied on a fixed database.

The tool promises to be up to 100 times more powerful than GPT-4, combining conversational artificial intelligence and real-time web exploration.

The major innovation lies in its ability to provide contextualized and updated responses on various topics such as current events, sports results, or stock market prices, all accompanied by links to relevant sources.

This approach revolutionizes the user experience by allowing for more natural and intuitive searches, following the path opened by Perplexity AI, which had already demonstrated the benefits of a hybrid approach between chatbot and search engine.

With its 250 million weekly users, ChatGPT now has a solid foundation to disrupt the online search market, even though Google still retains 90% of the market share.

A Major Challenge for Google

The democratization of ChatGPT Search represents a crucial challenge for OpenAI, which must now prove its ability to provide reliable and verified information. The company has especially focused on source verification and combating misinformation, a critical point as the U.S. presidential elections approach.

This offensive has already had repercussions on financial markets, with a drop of more than 1% in the Alphabet stock price (Google) following this announcement. Although Google retains a dominant position, this initiative from OpenAI could redefine the standards of online search.

OpenAI plans to gradually expand access to ChatGPT Search to free users in the coming months, a strategy that could accelerate the massive adoption of this new technology.

By disrupting the traditional codes of online search, OpenAI is laying the groundwork for a new era where conversational artificial intelligence could become the norm for accessing information on the internet, thus joining the pioneering vision of Perplexity in this field.