Bitcoin: MicroStrategy Intensifies Its Strategy And Raises More Funds.

Michael Saylor’s company, already the largest institutional holder of Bitcoin, plans to further increase its exposure to the leading cryptocurrency. This bold strategy continues to shape the company’s future, despite market challenges.

An ever more aggressive Bitcoin investment strategy

MicroStrategy continues to surprise financial markets with its Bitcoin strategy. After acquiring 18,300 BTC for $1.11 billion last week, bringing its total to 244,800 BTC, the company announces a new fundraising plan.

The company will raise an additional $700 million through a senior convertible bond offering. This decision, revealed on September 16 by Michael Saylor, is in line with the company’s ongoing Bitcoin strategy. It’s the third debt issuance of this type in 2024, following similar operations in March and June.

The main goal of this fundraising is twofold. Firstly, MicroStrategy plans to repay some of its existing debt, including $500 million in senior secured notes. Secondly, and most importantly, a significant portion of the proceeds will be allocated to acquiring new bitcoins.

A risky but potentially lucrative bet

Michael Saylor’s strategy, founder of MicroStrategy, has proven to be rewarding so far. Since August 2020, the company has invested $8.3 billion in Bitcoin, generating an annual return of about 44%. This performance far outstrips that of the S&P 500, which has only grown by 12% per year over the same period.

MicroStrategy’s stock has seen a spectacular rise of 825%, even outperforming tech giants like Nvidia. This exceptional growth positions the company as the undisputed leader of the S&P 500 in terms of returns.

Despite a recent 4.9% drop in MSTR’s stock and a 30% decline since its March peak, MicroStrategy remains convinced of its strategy. The company continues to bet on the growing adoption of Bitcoin by institutions and individual investors.

In summary, MicroStrategy persists in its bold vision of Bitcoin as the store of value of the future. This new fundraising confirms the company’s commitment to its crypto strategy, despite the challenges and criticisms.