Apple Pay Opens Up To Crypto With Coinbase

The American exchange Coinbase takes a new step in the democratization of crypto assets by integrating Apple Pay as a payment method in third-party applications. This significant advancement now allows users to buy cryptocurrencies directly from their favorite apps.

A revolutionary integration to simplify the purchase of cryptocurrencies

Coinbase recently unveiled its new service Coinbase Onramp, which allows app developers to natively integrate cryptocurrency purchases via Apple Pay. This innovation meets a crucial market need, as until now, users had to juggle between multiple platforms and incur additional fees to convert their dollars into crypto.

The integration is part of the overall strategy of Coinbase aimed at simplifying access to cryptocurrencies for the general public. By allowing the use of Apple Pay, a payment method already familiar to millions of users, the exchange removes a major barrier to entry into the crypto market.

This initiative also represents a notable change in the relationship between Apple and the crypto industry, historically marked by a certain mistrust from the tech giant.

A favorable context for crypto adoption

This rapprochement between Coinbase and Apple comes at a particularly favorable time for the crypto industry. Bitcoin is reaching historic highs of 100,000 dollars, driven in part by the prospects of more favorable regulation under the new administration.

Brian Armstrong, CEO of Coinbase, who previously criticized Apple’s lack of openness towards cryptocurrencies, sees this integration as an important victory. It marks a radical change compared to 2019, a period when Apple explicitly prohibited the purchase of crypto via its credit card.

Tim Cook, CEO of Apple, had actually hinted at this evolution during an interview in 2021, revealing his personal interest in crypto while maintaining a cautious approach for his company.

The integration of Apple Pay into Coinbase Onramp represents a major advancement for the crypto ecosystem, promising to facilitate crypto adoption by a wider audience while enhancing the legitimacy of this emerging asset class.