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Apple Bets On AI For Its IPhone 16: Siri Becomes More Powerful Than Ever...

Tue 10 Sep 2024 ▪ 4 min read ▪ by Luc Jose A.
Getting informed Event

The technology industry is on the brink of a revolution. Apple seems determined to lead the charge. As industry giants intensify their efforts in the field of artificial intelligence, the Cupertino firm unveils its next masterstroke: the iPhone 16. This model, which embodies the most advanced AI integration to date in a smartphone, promises to redefine user experience. With promises of enhanced efficiency and personal data protection, the stakes are high.

Un iPhone 16 d'Apple élégant et futuriste, affiché sur un fond minimaliste et épuré. Des indices subtils d'intelligence artificielle, comme des flux de données lumineux et des interfaces holographiques, émanent du dispositif. En arrière-plan, des motifs technologiques abstraits et du code numérique suggèrent l'innovation. L'écran du téléphone met en valeur un assistant intelligent, évoquant discrètement les capacités améliorées de Siri.

Apple Bets Big on “Apple Intelligence”

Apple has announced that its new iPhone 16, as well as the operating systems iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, will integrate artificial intelligence features under the name Apple Intelligence. This technology will simplify and speed up daily tasks while protecting user privacy. With this advancement, the apple brand positions its models as the most technically advanced to date, thanks to the new A18 and A18 Pro chips, designed to maximize performance in data processing and complex AI-related calculations.

The promised new features include writing tools capable of rewriting, summarizing, and correcting texts in several applications, as well as an enhancement of the “Photos” function. Now, thanks to natural language, it will be possible to search for specific moments in videos and automatically clean up image backgrounds without affecting the main subjects. This is a major development that the brand describes as “revolutionary for personal image and video management.”

A Transformed User Experience

Alongside these technological advancements, the company is also highlighting a notable improvement in its virtual assistant, Siri. The latter is now capable of maintaining conversational context from one interaction to the next and responding more fluidly to requests. “Siri has become more flexible and more natural,” the company states. The brand specifies that the assistant will also be more integrated into the entirety of its ecosystem’s applications and services. This adaptability and understanding of more complex queries place Siri among the most advanced virtual assistants on the market.

On the privacy front, the company continues to emphasize its commitment. Apple Intelligence is designed to operate primarily locally on devices, with a cloud processing option called Private Cloud Compute. Thus, the company’s priority remains the protection of users’ personal data. This infrastructure allows AI models to leverage the power of dedicated servers without compromising the security of private information.

Thanks to the computational power of its new chips and the reinforcement of its privacy commitments, Apple seems to want to position itself as the technology leader in a world increasingly focused on intelligent automation. One thing is certain: the iPhone 16 is just a taste of what the future of AI in the smartphone world could be.

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Luc Jose A. avatar
Luc Jose A.

Diplômé de Sciences Po Toulouse et titulaire d'une certification consultant blockchain délivrée par Alyra, j'ai rejoint l'aventure Cointribune en 2019. Convaincu du potentiel de la blockchain pour transformer de nombreux secteurs de l'économie, j'ai pris l'engagement de sensibiliser et d'informer le grand public sur cet écosystème en constante évolution. Mon objectif est de permettre à chacun de mieux comprendre la blockchain et de saisir les opportunités qu'elle offre. Je m'efforce chaque jour de fournir une analyse objective de l'actualité, de décrypter les tendances du marché, de relayer les dernières innovations technologiques et de mettre en perspective les enjeux économiques et sociétaux de cette révolution en marche.

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The views, thoughts, and opinions expressed in this article belong solely to the author, and should not be taken as investment advice. Do your own research before taking any investment decisions.