Apple And Bitcoin: An Alliance That Could Change Everything?

The race for technological dominance seems to be through Bitcoin, if we are to believe the recent statements of Michael Saylor. The president of MicroStrategy suggested during a podcast that Apple should spend 100 billion dollars on Bitcoin rather than on share buybacks. The idea? Transform the tech giant into a major player in finance. Yet, behind this bold vision lies a plan as ambitious as it is intriguing, which is igniting the crypto-sphere.

Michael Saylor: Bitcoin as a Strategic Springboard

Michael Saylor doesn’t mince words: for him, Bitcoin is much more than just a speculative asset. During a recent appearance, he proposed that Apple use its 47 billion in cash reserves to buy bitcoin.

According to him, such an investment would multiply the value of this sum by five, while increasing Apple’s business by 20% per year.

“You could add a trillion dollars to Apple’s market capitalization,” he argued.

And that’s not all. For Saylor, integrating bitcoin into the brand’s ecosystem could go even further by transforming the iPhone or Apple Watch into security devices for crypto transactions.

• 17.1 billion dollars: this is the current value of Bitcoin reserves held by MicroStrategy;
• 182%: this is the increase in MicroStrategy’s stock since the beginning of the year;
• 240 BTC: this is the number of additional Bitcoins recently acquired by the Japanese company Metaplanet, nicknamed “Asia’s MicroStrategy”.

BTC: Apple’s Next Growth Axis?

The crypto sphere is buzzing since the famous tweet by Michael Saylor where he shared the image of a blue apple bearing the Bitcoin logo, accompanied by the text “Take a ₿ite”. This nod was enough to spark speculations about a potential investment by Apple in the queen of cryptocurrencies.

Take a ₿ite pic.twitter.com/jGKdrTgf6L

— Michael Saylor⚡️ (@saylor) June 26, 2024

Although no official confirmation has been given, the idea of an alliance between Apple and Bitcoin could disrupt the financial sector.

Last June, Saylor was already talking about the idea of integrating Bitcoin’s multi-signature solutions into Apple devices. According to him, “the future biggest financial institution in the world could well be Apple“.

By integrating secure crypto-related solutions into its products, the company could solidify institutional adoption of bitcoin and usher in a new era of digital finance.

Moreover, it seems that MicroStrategy is developing a bold plan associating Bitcoin with a trillion dollars. Disproportionate ambition or the beginnings of a new financial era?