Traditional finance and bitcoin are continuing to draw closer. Following the resounding success of its Bitcoin ETF IBIT in the United States, BlackRock, the world's largest asset manager, is preparing to take a new step: the launch of a Bitcoin Exchange Traded Product (ETP) in Europe. This fund, which will be domiciled in Switzerland, reflects the growing desire of financial institutions to establish a lasting presence in the crypto market. While the United States has seen Bitcoin ETFs capture more than $57 billion in assets in just a few months, this new product could change the European landscape. Why Switzerland rather than another country? What will be the effects on investors and the institutional adoption of bitcoin in Europe? These are all questions that arise as BlackRock accelerates its international offensive.