AI: Google is changing its algorithm to combat spam and plagiarism

Google is planning changes to its algorithm to combat poor quality AI-generated content. It also aims to provide users with more relevant and useful search results.

Google is about to purge the AI spam littering its search Results https://t.co/pCAH1tANPw

— Quartz (@qz) March 5, 2024

AI Spam: An Update to Improve Result Quality

The new algorithmic update from Google aims to de-amplify websites that appear to have been created for search engines rather than for users. This initiative is a response to abusive tactics that exploit Google’s ranking systems. The goal: to achieve better positioning without providing added value.

The announced improvements should reduce poor quality and non-original content in search results by 40%.

Google also strengthens its AI anti-spam policies

In addition to algorithm improvements, Google is updating its anti-spam policies. The aim is to better combat low-quality content.

To reduce the amount of non-original and poor quality content in its search results by 40%, Google is targeting three types of content:

• Automated content: This includes articles created by AI software without any added value. This type of content is often copied or paraphrased without originality. It is only optimized for search engines.
• Low-quality content on reputable sites: These are sponsored or promotional articles that do not match the website’s theme. Often, they mislead users.
• Content on sites using expired domains: This includes abandoned websites that are repurchased. They are used to spread poor quality content (often spam or phishing).

Google strives to maintain the relevance and quality of its search results by eliminating low-quality AI-generated content. These efforts reflect Google’s commitment to a more reliable and useful Internet for users.