Bitcoin: After Sneakers, Trump Bets on Bibles

Donald Trump is not just a former president of the United States but also a shrewd entrepreneur who knows how to grab headlines. After surprising the world with his Bitcoin-themed sneakers, Trump is back in the news by selling Bibles to fund his campaign.

From Crypto to Sneakers

Trump has never been a stranger to controversy, and his Bitcoin-themed sneakers are living proof. Released as a limited edition, these shoes quickly found buyers, especially among crypto enthusiasts and collectors.

Within hours, the 1,000 available pairs were sold out, marking a masterstroke for Trump.

However, the resale of these sneakers also took an unexpected turn. On eBay, prices skyrocketed, with some resellers hoping to reach as much as $69,999, sometimes as a joke, but also as a testament to the speculative value associated with anything bearing the Trump brand.

Although the legitimacy of some listings is in doubt, the hype around these sneakers demonstrates Trump’s skill in using symbolic items to attract attention and generate funds.

From Sneakers to Bibles

After the success of the sneakers, Trump turned his gaze to another product: the Bible. His « God Bless the USA Bible, » sold at $60 per unit, is more than just a religious book.

It’s a campaign item, a way for Trump to reconnect with his conservative base while diversifying his funding sources.

In just a few months, these Bibles have brought in nearly $300,000, a significant amount that helps to lighten his debts and fund his re-election efforts.

This Bible-selling strategy, the result of a partnership with the singer Lee Greenwood, is more than just a commercial initiative.

It fits into a broader approach where Trump attempts to reaffirm his image as a patriotic and religious leader, an image that strongly resonates with his electorate. Moreover, by marketing signed copies at $1,000, Trump once again uses exclusivity and prestige to maximize his profits.

The New Face of Trump

Trump’s pivot towards crypto and crypto-themed collectibles marks a notable evolution in his political strategy.

Once skeptical of Bitcoin, which he called a « scam, » Trump has made a complete turnaround, making Bitcoin and other digital assets a cornerstone of his campaign.

At the Bitcoin 2024 conference in Nashville, he even promised to create a « national strategic Bitcoin reserve, » thus underscoring his unequivocal support for cryptocurrency. This change of heart is not without ulterior motives.

By adopting a pro-crypto stance, Trump aims not only to attract a young, tech-savvy electorate but also to distinguish himself from the Biden administration, which he criticizes for its strict policy towards cryptocurrencies.

Thus, Trump uses crypto not only as a financial tool but also as a symbol of his vision for a strong and independent American technological future.